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Aidan Turner as Philip Lombard Sells Smoking Jackets

posted: December 22nd, 2016 in Miscellaneous

A research firm has determined that Aidan’s appearance in last year’s “And Then There Were None” caused viewers to flock to online shopping for smoking jackets! His role as Philip Lombard also increased interest in “Poldark”. Here’s a quote from the article:


“It says that during the airing of the BBC’s 2015 Christmas adaptation of Agatha Christie classic, And Then There Were None, there was a 44% increase in searches for “smoking jacket” on The programme’s star, Aidan Turner, also influenced viewer browsing: his appearance on screen sparked an overnight jump of 339% in searches for “Poldark,” the BBC drama he is best known for. This year, BBC 1 will be airing another Christie adaptation, Witness for the Prosecution. This, says eBay, gives brands another chance to tap into a likely rise in viewer interest in period fashion.”

You can read the full article here :Couch commerce: data points to influence of Christmas TV on online shopping

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